Eharmony london dating
One in five relationships in the UK now begins online.
The website uses a matchmaking algorithm to pair people, based on an extensive list of personal preferences.
A billboard ad on a London Underground platform for the online dating service, e Harmony, seen on 4 July 2017, featured the headline claim "Step aside, fate. Further text stated "Imagine being able to stack the odds of finding lasting love entirely in your favour. The complainant, who believed that it was not possible to hold scientific proof about a dating system, challenged whether the ad was misleading.
e Harmony's scientifically proven matching system decodes the mystery of compatibility and chemistry so you don't have to. e Harmony UK Ltd t/a e Harmony said that the definition of science was something that was "based on or characterised by the methods or principles of science".
The ad did not include any comparisons to other dating websites and did not claim that the service had a better success rate than any other service.The first step is easy, just tell us about yourself.Then let us know what your deal breakers would be in an ideal relationship.It’s time science had a go at love.” But the Advertising Standards Agency said its claims of a “scientifically proven matchmaking system” were misleading.