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They estimate that 542 people get married every day in the USA having met on their website, accounting for nearly 5pc of new US marriages.Now operating in over 150 countries, they have noted the need to connect specific groups of people and offer a senior singles section.New entrant my Lovely goes live on Friday, with a business proposition aimed at those over 50s.Matt Connolly conceived the idea of the website to dispel the stigma and solve a problem presented to him around the Sunday lunch table.According to a You Gov Survey last year, one in five relationships in the UK now start online, with UK singles contributing almost £3.4bn annually to the economy in their search for a partner.With some 5.8m people over 45 living alone and some 1.7m women over 65 who are widowed in the UK, online dating for the over-50s has become big business.Having proven the concept - being certain there was both a need and commercial value - Matt went about building a team to assist him with the creation of the site.The US dating services industry has performed well over the last five years.
The Big Short, the film adaptation of Michael Lewis' book of the same name about the causes of the financial crisis, opens in UK cinemas this weekend.
My Single Friend was founded in 2004 by TV presenter and property extraordinaire Sarah Beeny, who is notorious for setting her single friends up.
Since then we've had amazing feedback from our site members and hundreds of happy couples who have got hitched, thanks to meeting on MSF!
It's peer endorsement from the ones who love you most (hopefully).
Good luck to all the over-50s out there who, as of Friday, have a smart new way to find love.
Our service is free to join and within minutes of creating your profile, you'll be able to see who we think is a great match for you.