Validating marketing research Genuine freesex chat sites
While research validity is measured in several ways, those evaluating research results should keep asking this simple question: Is the research measuring what it is supposed to measure?
If the marketer has doubts about the answer to this question then it is possible the results should also be questioned.
But basically validity boils down to whether the research is really measuring what it claims to be measuring.
For instance, if a marketer is purchasing a research report from a company claiming to measure how people prefer the marketer’s products over competitors’ products, the marketer should understand how the data was gathered to help determine if the research really captures the information the way the research company says it does.
What if the same study was done again with 40 different salespeople, would the responses be similar?To keep your existing customers, or to gain new business, you’ll need the right data to back you up.Learn the tips and tricks to conducting market research surveys so you can get the answers you need.On the basis of a history-friendly model for simulation calibration [Malerba, F., Nelson, R., Orsenigo, L., and Winter, S. ‘History-friendly’ models of industry evolution: the computer industry.
Industrial and corporate change, 8(1), 3–40.], the authors demonstrate how conjoint analyses can be used to instantiate and calibrate an agent-based marketing model.The authors acknowledge the support of Northeastern University's Institute for Global Innovation Management for this research.They also wish to thank the participants of the Agent-based Models of Market Dynamics and Consumer Behavior Symposium 2006 at the University of Surrey, Guilford, as well as Walter Mc Manus and Colette Friedrich for their comments on earlier versions of this paper.If results are similar then it is likely the method of data gathering is reliable.