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02-Oct-2017 16:07
While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities.
The stigma associated with online dating dropped over the years and people view online dating more positively.Such sites earn revenue from a mix of advertising and sale of additional options.This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.
Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.
Some sites are completely free and depend on advertising for revenue.